What it Is: A twist-up lipstick alternative that's lighter than lipstick and more sophisticated than a gloss. What it Does: This innovative lipstick alternative contains spherical pigments that builds opacity with every layer. Color goes from sheer to creamy for endless, alluring lip looks. Beauty Tip: Help define edges for the perfect lip look with the right lip liner, or mix to create your own custom color. Suggested Usage: Apply to the lips. To dial up the opacity and color payoff, add a second layer, and another if desired.