What it is: This styling iron delivers advanced heat precision in nine digital heat settings to straighten or style long, thick, or coarse hair in one pass. Hair Type: Straight, Wavy, Curly, and Coily Hair Texture: Fine, Medium, and Thick Hair Concerns: - Curl-Enhancing - Frizz - Straightening and Smoothing Key Benefits: - Ensures Advanced Heat Precision - For Shiny, Frizz-Free, Long-Lasting Styles - Style a Greater Surface of Hair What Else You Need to Know: This styling iron is engineered with a smart microchip, nine heat settings, CeraSync™ Heaters, and T3 Rapid HeatIQ® Technology which delivers advanced heat precision for fast, beautiful results. Clinical Results: Based on a third-party panel study of 100 participants with long, thick, or coarse hair: - 99% of people agree this flat iron delivers the right heat setting for their hair - 98% of people experienced healthy, shiny, and sleek hair after using this flat iron - 98% of people love how lightweight the flat iron is