Lathering up is the 2nd step in The Art of Shaving's trademarked 4 Elements of the Perfect Shave™ (preceded by applying Pre-Shave Oil).; With a brush (recommended): Rinse your face with hot water to stimulate skin, open pores, and soften beard hair for an easier shave. Then, wet your brush thoroughly under hot water before applying a fingerful of shaving cream to the center. Apply to your face in quick, circular movements to exfoliate the skin and produce a rich lather. Shave with the grain on your first pass. If a closer shave is desired, re-lather and shave against the grain. Rinse with cold water and apply our 2in1 After-Shave Balm.; Without a brush: Place shaving cream directly onto wet skin and massage into a lather using your hands.; Protects sensitive skin: The key benefit of this shaving cream is that it helps protect the skin from irritation and razor burn. This is achieved by creating a rich lather that improves razor glide, allowing for a closer, more comfortable shave.; Moisturizes and soothes: Crafted with a high concentration of glycerin, coconut acid and other botanical ingredients, this shaving cream provides enhanced hydration during the shave to prevent dryness and support overall skin health.; Long-lasting: A small amount of this high-quality shaving cream goes a long way, making it a cost-effective and luxurious option for men who want a product that lasts. With its high-quality formulation, just a fingerful is needed to prep for each shave.; Made with Bergamot and Neroli essential oils: Our Bergamot essential oil is sustainably sourced from family-owned farms in Italy's Calabria region; our precious Neroli essential oil is distilled from the flower petals of Egyptian bitter orange trees. Bergamot helps remove impurities for a more radiant complexion while Neroli helps cleanse acne-prone skin. Combined, they produce a refreshing citrus aroma reminiscent of a warm Mediterranean breeze.; Clinically and dermatologically tested: This shaving cream is rigorously tested for use on sensitive skin to ensure that it's gentle and non-irritating. Men can trust that this cream is suitable for their skin type and can use it with confidence.; Non-comedogenic: Non-comedogenic means that the product is designed not to clog pores, which can lead to acne and other skin problems. This makes it a good choice for those who are prone to breakouts.; Free from synthetic dyes and alcohol: Synthetic dyes and alcohol can be irritating to the skin. The fact that this shaving cream is free from these ingredients makes it a good choice for those who want a less astringent product.
Lathering up is the 2nd step in The Art of Shaving's trademarked 4 Elements of the Perfect Shave™ (preceded by applying Pre-Shave Oil).; With a brush (recommended): Rinse your face with hot water to stimulate skin, open pores, and soften beard hair for an easier shave. Then, wet your brush thoroughly under hot water before applying a fingerful of shaving cream to the center. Apply to your face in quick, circular movements to exfoliate the skin and produce a rich lather. Shave with the grain on your first pass. If a closer shave is desired, re-lather and shave against the grain. Rinse with cold water and apply our 2in1 After-Shave Balm.; Without a brush: Place shaving cream directly onto wet skin and massage into a lather using your hands.; Protects sensitive skin: The key benefit of this shaving cream is that it helps protect the skin from irritation and razor burn. This is achieved by creating a rich lather that improves razor glide, allowing for a closer, more comfortable shave.; Moisturizes and soothes: Crafted with a high concentration of glycerin, coconut acid and other botanical ingredients, this shaving cream provides enhanced hydration during the shave to prevent dryness and support overall skin health.; Long-lasting: A small amount of this high-quality shaving cream goes a long way, making it a cost-effective and luxurious option for men who want a product that lasts. With its high-quality formulation, just a fingerful is needed to prep for each shave.; Made with Bergamot and Neroli essential oils: Our Bergamot essential oil is sustainably sourced from family-owned farms in Italy's Calabria region; our precious Neroli essential oil is distilled from the flower petals of Egyptian bitter orange trees. Bergamot helps remove impurities for a more radiant complexion while Neroli helps cleanse acne-prone skin. Combined, they produce a refreshing citrus aroma reminiscent of a warm Mediterranean breeze.; Clinically and dermatologically tested: This shaving cream is rigorously tested for use on sensitive skin to ensure that it's gentle and non-irritating. Men can trust that this cream is suitable for their skin type and can use it with confidence.; Non-comedogenic: Non-comedogenic means that the product is designed not to clog pores, which can lead to acne and other skin problems. This makes it a good choice for those who are prone to breakouts.; Free from synthetic dyes and alcohol: Synthetic dyes and alcohol can be irritating to the skin. The fact that this shaving cream is free from these ingredients makes it a good choice for those who want a less astringent product.