Todd Snyderhas long been favored by a certain kind of suave, big city–trained male who prioritizes sharp dressing but is also a fan of the rugged, modernmode de vie. Think: high-endhoodiesand relaxedlinen shirtson one hand and Italian woolsuitson the other (made more appropriate for that post-meeting, early summer bar hang with a cotton-cashmereteeworn underneath). Aera, though, is a watchmaker in the business of merging Swiss engineering with British design: ultimately taking toolwatches, which were once critical for the successful completion of pursuits from space exploration to motor racing, and reinterpreting them for 21st-century, everyday needs. Together, Aera andTodd Snyderhave recently released aD-1 Diver Watch, and it has already sold out in one of its two hues, with just a couple of pieces remaining for the second.
Todd Snyderhas long been favored by a certain kind of suave, big city–trained male who prioritizes sharp dressing but is also a fan of the rugged, modernmode de vie. Think: high-endhoodiesand relaxedlinen shirtson one hand and Italian woolsuitson the other (made more appropriate for that post-meeting, early summer bar hang with a cotton-cashmereteeworn underneath). Aera, though, is a watchmaker in the business of merging Swiss engineering with British design: ultimately taking toolwatches, which were once critical for the successful completion of pursuits from space exploration to motor racing, and reinterpreting them for 21st-century, everyday needs. Together, Aera andTodd Snyderhave recently released aD-1 Diver Watch, and it has already sold out in one of its two hues, with just a couple of pieces remaining for the second.