# I AM BEAMS Vol. 7 "PLAY THE NEW CLASSIC" (Shingo Arai)

- **Brand:** Tokyo Cultuart by Beams
- **Price:** $20.00
- **Catalog:** beams_america
- **Retailer:** beams-america
- **Product URL:** https://go.cosimo.shop/r/gAAAAABq9iAJS56Wc1bj4yuDjk7Fq1p8ub7pCcKlB8ethnmdRoU-fHvEj4OF0At9n-n8oN_CKN3FzrIKmNueeGVcYTDVKn3HXxlZczjXsXiESk248Xp5faGHgVEQOmGfHbr8dmqklJeWu2J90mFIxzX3BbZ_WN2fmlDomfL17soWXXp5q2mmiykdPANX_cbJweefo3mpj_56zoeV2dynB5G7nxSMeWrER5LuNu1Sz3aVA9ItIw4NzXVsfF3do7j9ZJDQwWVEy7npyRuzvqRs_s_8Jr79dwszGOM9aaqWcN2z2-VO4Oo5S5HIXgYu8s24tYOyZroy4qYZxZMMWyAT7AP2KWa-5VEliYtFtHR4go09tNKHv2JOVOBCpFb9wdtEnt11FrBzrn85EDj5rOlnD4jHS7KBgGWXqb8qNeXB_EHt6bGewFTWzNhy_EzyUsJ7MOqtW6bAotLK
- **GTIN:** 4550419549714
- **Availability:** In stock

## Summary

A Japanese publication titled 'I AM BEAMS Vol. 7 PLAY THE NEW CLASSIC' featuring Shingo Arai, focusing on fashion philosophy, collaborations, and sneaker evolution.

## Description

From BEAMS, PLAY THE NEW CLASSIC (I AM BEAMS Vol.7) captures the journey of Shingo Arai, BEAMS’ men’s casual buyer and creator of over 100 special-order collaborations.  Uncovers the inspirations behind Arai’s “new classic” philosophy through stories of logos in motion, sneaker evolutions, and pivotal industry moments. Delves into his influences across clothing, tennis, brand projects, and creative encounters. Includes candid conversations with mentors, peers, and creators who have shaped his outlook. Offers a visual and textual archive of Arai’s personal collection of new-classic favorites.

## Appearance

- **Sizes:** O/S (per-size availability under Variants)
- **Materials:** Made in Japan

## Variants

- **In stock:** 1 of 1
- **Available:** O/S

| Size | SKU | Availability |
| --- | --- | --- |
| O/S | 44849919951043 | In stock |

## Categories

- **Categories:** Books

## Additional Attributes

- **tags:** _ec-LAholidaymarket, _ec-nripull1, _ec-ship11, books, I AM BEAMS
- **vendor:** TOKYO CULTUART by BEAMS
- **material:** Made in Japan
- **product type:** Books
- **shopify handle:** s-arai-playthenewclassi

## Enrichment

- **Type:** book
- **Type Synonyms:** hardcover, publication
- **Tags:** softcover, printed text, photography book
- **Styles:** minimalist, modern
- **Category Path:** Media > Books > Print Books
- **Target audience:** Adults
- **Language version:** JPN- Japanese
- **Genre:** Arts, Design, Fashion & beauty
- **Canonical Brand:** Tokyo Cultuart by Beams

## Images

- ![Image 1](https://cdn.storerouter.ai/b8336c6386daefe475e88525f560b6fd/859578bea9e8384d7ad6bd75f37ba52a.webp)
- ![Image 2](https://cdn.storerouter.ai/b8336c6386daefe475e88525f560b6fd/7b8515abae4d88595618df509922eb04.webp)
- ![Image 3](https://cdn.storerouter.ai/b8336c6386daefe475e88525f560b6fd/0a02c71145d7a50f5a8e4cdeeb5b5f4a.webp)
- ![Image 4](https://cdn.storerouter.ai/b8336c6386daefe475e88525f560b6fd/4c4064f13616c12ccfc4a231173ac7f4.webp)
- ![Image 5](https://cdn.storerouter.ai/b8336c6386daefe475e88525f560b6fd/b3d2eb45d5b4df3a6bd1a1b07adf672d.webp)
- ![Image 6](https://cdn.storerouter.ai/b8336c6386daefe475e88525f560b6fd/31050819cd0bb95e3e56beb12ef0c1ba.webp)
- ![Image 7](https://cdn.storerouter.ai/b8336c6386daefe475e88525f560b6fd/05c0bfd1bc63ab007476356f397267e0.webp)

---
*Source: cosimo.shop | Product ID: 44f41b54-ed58-5e3c-a4cf-106694abd84f | Canonical URL: https://cosimo.shop/product/tokyo-cultuart-by-beams/i-am-beams-vol-7-play-the-new-classic-shingo-arai-44f41b54-ed58-5e3c-a4cf-106694abd84f*