What it is: A purple toning shampoo that gently cleanses and neutralizes brassy tones in just 60 seconds for a lighter and brighter blond. Hair Texture: Straight, Wavy, Curly, and Coily Hair Type: Fine, Medium, and Thick Hair Concerns: - Brassiness - Color Safe - Scalp Build Up Key Benefits: - Tones brass in 60 seconds - Lasts through several washes - For blond, gray, and highlights Highlighted Ingredients: - Coconut: Gently cleanses hair. - Hydrolyzed Rice Protein: Protects, strengthens, and adds shine. Ingredient Callouts: Free of parabens, formaldehydes, formaldehyde-releasing agents, phthalates, mineral oil, retinyl palmitate, oxybenzone, coal tar, hydroquinone, sulfates SLS & SLES, triclocarban, and triclosan. What Else You Need to Know: This weekly purple toning shampoo, from UNITE Hair’s BLONDA toning system, features an ultraviolet formula to tone brass in just 60 seconds for a lighter and brighter color. It’s formulated to gently cleanse and protect blond, gray, and highlighted hair and results last through several washes. Fragrance Description: Formulated with the UNITE Hair blond system’s cool concord scent, which features notes of grape accord, violet, and sugar.