Discover LiftActiv’s new 16% Pure Vitamin C Brightening Serum. A serum formulated with our highest concentration of 16% Pure Vitamin C, and now formulated without any drying alcohols. This lightweight, quick-absorbing formula is also fragrance-free, allergy-tested, and certified by dermatologists. Benefits: Boosts radiance in the skin Evens skin tone Smooths fine lines Strengthens skin antioxidant defenses