Virtue Curl Shampoo is a rich, non-drying formula that gently cleanses while removing excess oils and build-up to maintain the natural curl pattern. It protects against humidity, heat, and environmental damage while mending and prepping hair for manageable, frizz-free styles. Alpha Keratin 60ku works with specially chosen hydrators and curl-optimizing polymers to facilitate natural curl patterns while repairing brittle hair that's more prone to breakage. Water-soluble Jojoba Oil provides moisture and hydration to enhance shine, compatibility, and detangling. Specialty Carob Gum forms a sheer film to lock in moisture. Vegetable-Derived Polymer facilitates curl formation and definition. Specialty Rice Protein & Extract with Sunflower Seed Oil provide solar protection from the drying and damaging effects of UV rays.