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What it is: A hydrating, silicone-free mousse that protects against frizz and environmental pollutants for defined, touchable curls. Hair Type: Fine, Medium, and Thick Hair Texture: Wavy, Curly, and Coily Hair Concerns: - Curl Enhancing - Frizz - Dryness Key Benefits: - Moisturizes - Smooths - Defrizzes Highlighted Ingredients: - Shea Butter: Nourishes and hydrates curls for optimal curl formation. - Baobab Oil: Deeply nourishes and revitalizes damaged hair. - Chia Seed Extract: Helps provide antioxidant protection from environmental pollutants. -Alpha Keratin 60ku®: a healing protein that’s identical to the keratin that makes up 90% of our hair. It repaves and refills keratin, repairing damaged hair with each use. Ingredient Callouts: Free of parabens, formaldehydes, formaldehyde-releasing agents, phthalates, oxybenzone, coal tar, hydroquinone, sulfates SLS & SLES, triclocarban, triclosan, and contains less than one percent synthetic fragrance. It is also vegan, gluten-free, cruelty-free, and comes in recyclable packaging. What Else You Need to Know: Alpha Keratin 60ku® works with specially chosen hydrators and curl-optimizing polymers to facilitate natural curl patterns while repairing brittle hair that’s more prone to breakage. This premium curl line is free of synthetic colorants. Fragrance Description: A luxurious blend of juicy kumquat, grapefruit, and peppery greens wrapped in warm driftwood notes keeps curls springy, shiny, and full of life. Clinical Results: In a consumer-perception study of 52 women who used the Curl-Defining Whip, after 2 weeks of use: - 90% of participants reported hair that looked smoother and was more moisturized - 92% of participants reported hair that was more hydrated, less frizzy, and made them want to embrace their natural style In a consumer-perception study of 53 women who used the Curl Shampoo, Curl Conditioner, and Curl-Defining Whip, after 2 weeks: - 96% of women said their hair was healthier and easier to style - 94% of women said their hair was more manageable, easier to detangle, and shinier after 1 use
What it is: A hydrating, silicone-free mousse that protects against frizz and environmental pollutants for defined, touchable curls. Hair Type: Fine, Medium, and Thick Hair Texture: Wavy, Curly, and Coily Hair Concerns: - Curl Enhancing - Frizz - Dryness Key Benefits: - Moisturizes - Smooths - Defrizzes Highlighted Ingredients: - Shea Butter: Nourishes and hydrates curls for optimal curl formation. - Baobab Oil: Deeply nourishes and revitalizes damaged hair. - Chia Seed Extract: Helps provide antioxidant protection from environmental pollutants. -Alpha Keratin 60ku®: a healing protein that’s identical to the keratin that makes up 90% of our hair. It repaves and refills keratin, repairing damaged hair with each use. Ingredient Callouts: Free of parabens, formaldehydes, formaldehyde-releasing agents, phthalates, oxybenzone, coal tar, hydroquinone, sulfates SLS & SLES, triclocarban, triclosan, and contains less than one percent synthetic fragrance. It is also vegan, gluten-free, cruelty-free, and comes in recyclable packaging. What Else You Need to Know: Alpha Keratin 60ku® works with specially chosen hydrators and curl-optimizing polymers to facilitate natural curl patterns while repairing brittle hair that’s more prone to breakage. This premium curl line is free of synthetic colorants. Fragrance Description: A luxurious blend of juicy kumquat, grapefruit, and peppery greens wrapped in warm driftwood notes keeps curls springy, shiny, and full of life. Clinical Results: In a consumer-perception study of 52 women who used the Curl-Defining Whip, after 2 weeks of use: - 90% of participants reported hair that looked smoother and was more moisturized - 92% of participants reported hair that was more hydrated, less frizzy, and made them want to embrace their natural style In a consumer-perception study of 53 women who used the Curl Shampoo, Curl Conditioner, and Curl-Defining Whip, after 2 weeks: - 96% of women said their hair was healthier and easier to style - 94% of women said their hair was more manageable, easier to detangle, and shinier after 1 use