Smooth Shampoo is a luxurious lathering shampoo with a soft, smooth finish. Formulated with Virtue's first-of-its-kind Alpha Keratin 60ku protein, this shampoo acts as a powerful in-shower daily smoothing treatment for hair. It re-paves rough cuticles and reduces friction between each strand, tackling frizz at the source for haircare that goes light years beyond basic cleansing. Pink Pomelo, rich in Vitamin A, C, B1 and zinc, is like a vitality shot for your hair. Phospholipids, derived from natural soybeans, help fight frizz and protect against humidity. Gotu Kola, a multitasking Indian herb, promotes strength, smoothness and luster..Suitable for normal hair Safe for color-treated hair.Vegan & cruelty-free.Free of Parabens, Sulfates, Phthalates, and Gluten.8 fl oz/ 240 ml.Work a quarter-sized amount of shampoo into a lather between palms.Apply to wet hair and massage into scalp, starting at the nape of your neck, and work the lather through ends, then rinse thoroughly.For best results, follow with your favorite Virtue Conditioner