From top makeup artist Gucci Westman, this natural-looking, buildable mascara leaves lashes defined and fluttery with a flattering lift. Made with nourishing shea butter and plant-based wax, it swipes on beautifully, creating a gorgeous, your-lashes-but-more-defined look. The brush is designed with a unique hourglass shape and a tapered tip to coat lashes individually without clumping. Westman’s tip: “Move the wand from side to side as you brush it on to evenly coat every last lash. The result is natural—it looks done but not too done.”