The endlessly buildable mascara that lengthens, defines, and volumizes Eyes amplified—any way you swipe it. Ultra-clean, buildable mascara lengthens, defines, and volumizes using the safest ingredients for the sensitive eye area. Go natural to bold with an hourglass-shaped brush expertly crafted from plant-based filament and designed to catch every last lash. A creamy, plant-based wax blend and Shea Butter deliver a volumizing and nourishing payoff without clumping, flaking, or transferring. Take your lashes from everyday natural to full and fluttery with just a few swipes. Gucci's Notes: This easy formula really does it all: it adds length, it gives great definition, amazing volume. And it’s clean! I never have to worry about using it near my sensitive eyes. One swipe is all I need for a natural look. It’s done, but not too done. I like to work the wand from side to side as I move toward the tips to catch every last lash. Then for an evening look, I’ll push the thickness with a few more layers. Washes off effortlessly with mild soap and water. Noir is an inky, pitch black that makes even baby lashes at the inner corners pop without a lot of fuss. If you have light eyes or pale lashes, Le Brun is the perfect rich chocolate - trust me, it's a total game-changer. A super black volumizing mascara gives definition to the eyes. It wakes up the face. It’s that little lustrous finishing touch What it Is: A clean, buildable mascara that visibly volumizes, lengthens, and defines, for a ‘your lashes, but better’, natural to bold lash look Why it’s different: Build your lashes any way you like it; ‘do-it-all’ clean mascara Choose your desired look based on: 1 coat - lengthen & lift 2 coats - define & separate 3 coats - volumize