All the cushion-soft comfort of a balm, with a sheer, buildable tint and a hydrated, subtle sheen. This clean formula glides on effortlessly, while moisture-locking HydroBalm Technology with Hyaluronic Acid delivers soft, wearable pigment. Twelve wearable shades melt onto lips with a fresh wash of color. It’s the no-mirror-needed lipstick you’ll find yourself reaching for every day.<br><br> NOTE: Keep in a cool, dry place to preserve its creamy texture.<br><br> CONSUMER CLAIMS:<br>INSTANTLY*<br>100% Lips feel hydrated and smoother<br>AFTER 4 WEEKS*<br>97% Lips look and feel smoother<br>93% Lips feel moisturized<br>*Based on a consumer study, 30 participants.