American menswear and lifestyle brand known for its rugged, tailored aesthetic and celebration of classic craftsmanship.
ORIGIN
United States
PRICE TIER
premium
SPECIALIZATION
MEN
Founded in 2018 by photographer, editor, and author Matt Hranek, WM Brown Project began as a blog and evolved into a print magazine and lifestyle brand rooted in Upstate New York. Drawing from Hranek’s background as a former men’s style editor for Condé Nast Traveler, the brand embodies a rugged yet refined approach to classic menswear, travel, and epicurean pursuits. The WM Brown aesthetic is defined by unstructured tweed sports coats, vintage denim, safari overshirts, and well-crafted accessories that bridge the gap between city tailoring and country utility.