A sulfate-free shampoo that's packed with vitamins + antioxidants for soft + nourished hair. What is normcore signature shampoo? Packed with nutrient-rich sea buckthorn, normcore signature shampoo leaves hair 7x more conditioned* and results in nourished + soft hair. Who it’s for? Fine to medium hair types 1-2c Why it’s special? It’s called ‘signature’ for a reason…packed with a cocktail of vitamins + antioxidants, this lathering shampoo results in clean, soft, + nourished hair. Leaves hair 7x more conditioned*. Coconut Acid - provides excellent lathering + conditioning 94% agree normcore signature shampoo gently cleanses hair without stripping moisture** *clinically proven when using shampoo + conditioner together as a system. **based on a consumer at-home test of 51 participants.