What It Is: Whipped matte formula delivers rich, velvety color that sets in 60 seconds and lasts 6 hours—without drying your lips out. Lets your lips actually breathe because long-lasting shouldn't mean uncomfortable. Meet the Minerals: Silica blurs + smooths skin Titanium Dioxide brightens skin + helps provide coverage Iron Oxides deliver natural looking color + coverage Real Results: Mineral liquid that doesn't budge. Consumer*: 100% said it provides precise, even application* 93% said it provides lightweight, rich color payoff* 87% said it feels comfortable throughout the day* 80% said their lips felt nourished and looked smoother* *Based on a 1-week clinical study with 20 people. Free Of: Formulated without parabens, formaldehyde, synthetic fragrance, gluten, PEGs, phthalates, propylene glycol, mineral oil, coal tar, or microbeads. We've restricted over 2,500 ingredients—including the 1,400+ banned in the E.U.—because we don't just avoid junk, we actively keep it out. Dermatologist-tested. Cruelty-free. Vegan.