Benefit's new They're Real! Magnet Mascara is a 36-hour* extreme lengthening & lifting mascara powered by magnetic technology to deliver 40% longer lashes**. The innovative Extender Brush features a magnetically charged core that pulls the magnetic mineral-enriched formula up and out beyond the tips of lashes for extreme length and powerful lift. Custom-designed ZigZag bristles are strategically positioned to fan out, separate, and define lashes. *Instrumental test on 21 women **Than bare lashes (instrumental test on 21 women).