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What it is: A deep-cleansing shampoo that removes buildup, dirt, and hard water minerals—without leaving hair feeling stripped or dry. Hair Texture: Straight, Wavy, Curly, and Coily Hair Type: Fine, Medium, and Thick Hair Concerns: - Dandruff - Flaky, Dry Scalp - Oily Scalp Key Benefits: - Removes buildup - Refreshes the scalp Ingredient Callouts: It is gluten-free and cruelty-free. What Else You Need to Know: This gentle, purifying shampoo is formulated with apple cider vinegar, ginger root, peppermint oil, and gentle surfactants, which form micelles to sweep away buildup. It also contains a gentle chelating agent that binds to metal ions and rinses away impurities. Clinical Results: In third-party testing, vs. control: - Removed up to 86% product buildup - Removed 8 minerals (calcium, copper, potassium, cadmium, zinc, iron, magnesium, and nickel)
What it is: A deep-cleansing shampoo that removes buildup, dirt, and hard water minerals—without leaving hair feeling stripped or dry. Hair Texture: Straight, Wavy, Curly, and Coily Hair Type: Fine, Medium, and Thick Hair Concerns: - Dandruff - Flaky, Dry Scalp - Oily Scalp Key Benefits: - Removes buildup - Refreshes the scalp Ingredient Callouts: It is gluten-free and cruelty-free. What Else You Need to Know: This gentle, purifying shampoo is formulated with apple cider vinegar, ginger root, peppermint oil, and gentle surfactants, which form micelles to sweep away buildup. It also contains a gentle chelating agent that binds to metal ions and rinses away impurities. Clinical Results: In third-party testing, vs. control: - Removed up to 86% product buildup - Removed 8 minerals (calcium, copper, potassium, cadmium, zinc, iron, magnesium, and nickel)