What it is: A color-enhancing purple conditioner designed for cool blonde, platinum, and silver hair tones that illuminates color while providing moisture and shine. Hair Texture: Straight, Wavy, Curly, and Coily Hair Type: Fine, Medium, and Thick Hair Concerns: - Brassiness - Color Fading - Color-Safe Key Benefits: - Illuminates blonde and silver hair - Color-enhancing conditioner for cool blonde tones - Hair color is enhanced, protected, and extended Ingredient Callouts: Free of parabens. It is also vegan. What Else You Need to Know: This gentle brightening conditioner improves combability and hydration while preventing color fading and brassiness. It tones, brightens, and protects light hair shades while leaving hair feeling soft and silky.