What it is: A nourishing shampoo for platinum hair that increases the vibrancy, shine, and highlights of natural or color-treated silver-toned hair. Hair Texture: Straight, Wavy, Curly, and CoilyHair Type: Fine, Medium, and ThickHair Concerns:- Brassiness- Color Fading- Color-SafeKey Benefits: - Color-enhancing shampoo for cool blonde tones- Boosts natural platinum tones- Hair color is vibrant, protected, and pureIngredient Callouts: Free of parabens and sulfates SLS & SLES. It is also vegan.What Else You Need to Know: Fight brassiness, brighten natural highlights, and improve hair silkiness, smoothness, and glow with this hydrating shampoo for platinum ha