What it is: A creamy shampoo that delivers full-bodied, hydrated, shiny style to hair lacking elasticity and tone. Hair Texture: Straight, Wavy, Curly, and Coily Hair Type: Fine, Medium, and Thick Hair Concerns: - Damage, Split Ends, and Breakage - Dryness Key Benefits: - Cleanses and volumizes fine hair - Helps hair appear thicker and fuller - Protects hair from damage and breakage Highlighted Ingredients: - Plum Phytoceuticals: Fight free radicals and tone hair. Ingredient Callouts: Free of parabens and sulfates SLS & SLES. It is also vegan. What Else You Need to Know: This creamy, elasticity-boosting shampoo for fine, dry hair gently cleanses and hydrates. Its unique formula, infused with plum phytoceuticals, leaves limp hair looking thicker and fuller.