What makes Everist different than traditional shampoo? Everything. Most shampoos are more than 70% water, made from petrochemicals and packed in single-use plastic. Everist is haircare meets skincare. Everist took out the water, packed in the skincare ingredients and concentrated it down into a luxe cream to make haircare that is better for the planet and amazing for your hair and scalp..Vegan and cruelty-free Free of parabens, sulfates, silicones, and synthetic fragrances.Helps stimulate healthier, thicker, fuller hair with natural rosemary oil and peppermint.Contains 30% glycerin for deep hydration, smoothing and shine Energizing and uplifting herbal-citrus scent (their signature essential oil blend).3.4 fl oz.In the shower, wet hair and hands. Place metal tube key provided over top of tube and roll down gently to dispense a 1 inch strip of the concentrate..Rub over wet hands to activate and lather up in very wet hair, building a creamy lather. Rinse well.