No Heat Damage; 3x More Volume; No Frizz; 50% More Shine; 24HR Long Lasting Results; Up to 50% More Humidity Resistance; Up to 20% Less Energy Consumption; Conversation-Friendly Sound Levels; No thermal hair damage was detected after 100 cycles of 4 passes on thoroughly towel-dried hair.; Technical testing vs naturally dried hair, dependent on consumer use; Consumer testing, 148 women, July 2023.; Technical test in a lab on brunette hair, measured vs naturally dried hair at high humidity, vs GHD Helios & brush *vs GHD hair dryer with a brush, dependent on consumer use