An award-winning advanced professional blow dryer - lighter, faster, offering 30% more shine. Ionic technology reduces frizz for smoother results. This ghd hair dryer features a powerful 1875W brushless motor and contoured nozzle to focus the airflow for precise styling, giving you 3x more hair alignment and smoother results. A concentrated airflow travels at 75 MPH to speed up your styling routine. Designed for ease of use and salon-quality results.