What it is: An award-winning, smart flat iron that provides long-lasting styling results with 75 percent more shine, 2x more color protection, and no extreme heat damage. Hair Type: Straight, Wavy, Curly, and Coily Hair Texture: Fine, Medium, and Thick Hair Concerns: - Shine - Straightening and Smoothing - Color Fading Key Benefits: - Versatile styling to create any hair look — ideal for all hair styles and lengths. - Ultra-zone predictive technology that predict your hair's needs - Leaves hair 70% stronger with 75% more shine and 2x color protection. What Else You Need to Know: Platinum+ is a flat iron and hair tool that uses ultra-zone predictive technology which responds to your hair and motion to control heat consistently across the ceramic plates. This hair tool is preset at 365°F for optimum temperature to deliver personalized hair results. It has universal voltage. Clinical Results: In a test comparing the Platinum+ Styler with a styler working at 440 °F , results showed: - Sleeker, smoother, and healthier looking hair - 70% stronger hair - Two times more color protection