What it is: A rich, creamy mask that locks in day-one color vibrancy up to 100 days, ensuring ultra-high glass shine, rich color saturation, and neutralized unwanted tones. Hair Texture: Straight, Wavy, Curly, and Coily Hair Type: Fine, Medium, and Thick Hair Concerns: - Color Fading - Color Safe - Shine Key Benefits: - Intensifies ultra-high glass shine and rich, vibrant color - Neutralizes unwanted reflects and preserves brightness - Moisturizes and strengthens hair for a smoother texture Highlighted Ingredients: - Ferulic Acid: Protects and locks in color vibrancy. - Citric Acid: Neutralizes unwanted tones, ensuring color stays true and vibrant. Ingredient Callouts: Free of parabens, formaldehydes, formaldehyde-releasing agents, phthalates, mineral oil, retinyl palmitate, oxybenzone, coal tar, hydroquinone, sulfates SLS & SLES, triclocarban, triclosan, and contains less than one percent synthetic fragrance. It is also vegan, gluten-free, and cruelty-free. What Else You Need to Know: This mask is enriched with ferulic acid and citric acid and intensely moisturizes the hair fiber, delivering glass shine and hydration instantly. Fragrance Description: A fruity combination inspired by fine fragrances, with top notes of metallic greens and citrus, a middle note of crunchy rhubarb, and bottom notes of sandalwood, vanilla, and amber. Clinical Results: In a 72-hour instrumental test after application of Purple Shampoo + Mask + Leave-On: - 57% glass shine instantly In an instrumental test after application of mask: - 98% strength - 92% hydration instantly In an instrumental test 72 hours of after application of mask: - 64% softness after 72 hours