From humble beginnings in a Danish carpenter’s workshop in 1932, Lego is now one of the world’s most recognized toy brands, with an enduring appeal that spans across generations. Explore the origins of a seemingly simple toy, based on diligent calculation and engineering.A monthly publication exploring the world’s most “well-balanced” brands. Each issue delves into a single company, analysing it based on the principles of beauty, philosophy, practicality and price.
From humble beginnings in a Danish carpenter’s workshop in 1932, Lego is now one of the world’s most recognized toy brands, with an enduring appeal that spans across generations. Explore the origins of a seemingly simple toy, based on diligent calculation and engineering.A monthly publication exploring the world’s most “well-balanced” brands. Each issue delves into a single company, analysing it based on the principles of beauty, philosophy, practicality and price.