The world was introduced to On's Cloudtilt Arc style on September 8, and it has already managed to become the talk of the town: due in no small part to the sneaker's intentionally retro ethos. In fact, this might be the brand's first full-fledged "dad shoe" — embracing the bulk and mixed-media makeup that's traditional to the trend. <br><br>Why we love the Cloudtilt Arc more than its vintage-minded competitors? The fresh arrival offers what On calls "massive cushioning," secured by CloudTec Phase technology (consisting of sequentially collapsing Cloud pods for optimal weight transfer) and reinforced with impact-eliminating Helion superfoam. <br><br>On an aesthetic level, this shoe is a <em>looker</em>: taking advantage of textured overlays on the upper for a three-dimensional look and a high stack height that makes all that chunkiness possible. This one's going to go fast, so don't think twice before taking out your credit card.