What it is: A rich-lather, sulfate-free, purple shampoo that tones and fortifies brassy, damaged, and lightened hair. Hair Type: Straight, Wavy, Curly, and CoilyHair Texture: Fine, Medium, and ThickHair Concerns:- Color Safe- Damage, Split Ends, and Breakage- BrassinessKey Benefits: - Tones and neutralizes brassiness- Strengthens and fortifies lightened hair- Provides extraordinary color protectionFormulation: LiquidHighlighted Ingredients:- Keravis: A strengthening protein known to prevent hair breakage.- Astaxanthin: A powerful antioxidant part of the exclusive Asta-Repair technology that helps heal and repair damaged hair.