Dramatic Volume, Lift & Length with Lash-Nourishing Peptides RMS Beauty Straight Up™ Volumizing Peptide Mascara is a long-wearing, peptide-powered mascara that delivers dramatic volume, lift, and length for up to 12 hours while nourishing and strengthening lashes. The richly pigmented HD Black shade creates bold, high-definition color for fuller, thicker-looking lashes without smudging, flaking, or clumping. Powered by Pro Peptides, White Tea Leaf Extract, and RMS Beauty's exclusive Tri-Locking System, the formula helps strengthen, revitalize, and redensify lashes for a healthier-looking appearance. A plush brush coats and separates each lash, making it easy to build from natural definition to high-impact volume. Key Benefits Delivers 12 hours of dramatic volume and lift Helps lashes appear longer, thicker, and fuller Helps strengthen and revitalize lashes Nourishing peptide-powered formula Smudge-free Flake-free Clump-free Buildable for customizable volume Plush brush helps coat and separate lashes Ophthalmologist tested Easy to remove without excessive tugging