Brazilian Joia Strengthening + Smoothing Shampoo is a creamy-lather, sulfate-free shampoo that repairs and smooths for healthy hair that's twice as strong. Formulated with SOL Seal Technology, plant-based keratin beads that target hair damage and restore, repair and fuse together split ends. Brazil Nut Selenium nourishes, strengthens and provides superior moisture, while protecting against frizz, while Buriti Fruit Oil deeply conditions and brings vital shine to dull faded hair.Scented with Brazilian's iconic Cheirosa '62 fragrance, with notes of pistachio and caramel..Ideal for damaged hair and color-safe.Vegan & cruelty-free.Free of Sulfates SLS And SLES, Gluten, Parabens, Formaldehydes, Formaldehyde-Releasing Agents, Phthalates, Mineral Oil, Retinyl Palmitate, Oxybenzone, Coal Tar, Hydroquinone, Triclosan and Triclocarban.10 fl oz/ 295 ml.Apply a generous amount to wet hair and massage as lather builds. Rinse and repeat, as desired.Follow with Brazilian Joia Strengthening + Smoothing Conditioner for maximum SOL Seal Technology benefits