what it is The OG all-in-1 lip balm, gloss, color + hydrating treatment with buildable color, 12-hour hydration & a juicy, glossy finish. why we love it The OG that started the juicy lip obsession - maracuja juicy lip balm. The hybrid gloss-balm formula combines the nourishing comfort of a lip balm with the juicy shine of a gloss + buildable color. It's powered by maracuja passion fruit oil from our all-female co-op in the Amazon for smoother, softer-looking lips. 10+ superfruits + Cushion Comfort Complex helps plump the look of lips for a smooth, pillowy pout & 12-hour hydration. Line & define with maracuja juicy lip liner for the perfect juicy lip combo. Join our click™, where juicy lips are always in. Vegan, cruelty-free & dermatologist tested. tartelette™ tested 12-hour hydration skinvigorating™ ingredients 10+ superfruit complex: antioxidant-rich to help smooth, nourish & hydrate maracuja oil: rich in essential fatty acids & vitamin C for smoother, softer-looking lips vitamin E: moisturizes & smooths Cushion Comfort Complex: helps plump the look of lips always formulated without: parabens • mineral oil • phthalates • triclosan • gluten & more