Like a mood ring for your makeup. This pH-powered plumping gloss-balm with hyaluronic acid shifts like magic into a custom pink shade, just for you..In Big Ego - bright pink shift.Vegan and cruelty-free Universal lippies color-shift with your natural pH levels, creating your perfect shade.Each color will shift to a similar pinky pop Hyaluronic acid & 10+ superfruits for plumper looking lips.2.7 g / 0.095 Oz.Apply color-changing lip balm directly to the lips and watch it shift like magic into a pink shade, personalized to your pH..Wear it alone or layer with your fave lip product for added hydration & plumper-looking lips.