what it is A creamy, medium-to-full coverage concealer stick that spot conceals, blurs + smooths appearance with a soft-focus finish & effortless swipe-on application. why we love it shape tape™ coverage made easy, from the #1 concealer brand*! shape tape™ blur concealer stick delivers creamy, buildable medium-to-full coverage with a smooth, natural matte finish—making it perfect for quick spot concealing, dark undereyes & on-the-go touch-ups. The buttery formula melts into skin, delivering 24-hour crease-proof wear without settling or caking. The precision diamond tip hugs inner corners + effortlessly targets look of dark circles, acne, blemishes & redness. Made with 50%+ skin-loving ingredients, including hyaluronic acid, avocado + macadamia oils & a dual butter blend, it helps hydrate, nourish like an eye cream in a stick. Vegan, cruelty-free + dermatologist tested. tartelette™ tested 24-hour crease-proof & longwear waterproof 100% said it didn’t make me breakout** 97% said it makes my undereyes appear lifted** 97% said it minimized the appearance of my pores** skinvigorating™ ingredients avocado oil: nourishes & softens diamond powder: helps blur imperfections hyaluronic acid: delivers moisture for firmer, more supple-looking skin dual butter blend: moisturizes & conditions macadamia oil: helps hydrate & nourish always formulated without: parabens • mineral oil • phthalates • triclosan • gluten & more *Source: Circana, LLC, U.S. Prestige Beauty Total Measured Market, Makeup Concealer by Brand, Dollar & Unit Sales, January-December 2025**based on a consumer panel of 34 subjects