what it is Get the #1 mascara,* now in a limited-edition tarte x Roller Rabbit design! why we love it Our viral #1 tubing mascara* just got a Roller Rabbit makeover! tartelette™ tubing mascara is infused with micro-tubing technology, wrapping each lash in lengthening "tubes" instead of weight them down with layers of pigment. It gives 24 hour flake-free, smudge proof wear + sweatproof to last all day long. Plus it removes in tubes with warm water, no rubbing or scrubbing. It's infused with shea butter, castor oil & plant waxes to help condition & lift lashes.  tartelette™ tested 24 hour flake-free, smudge-proof longwear sweatproof + waterproof 100% said this mascara made my lashes look fuller*** 100% saw longer, more volumized lashes** vegan, ophthalmologist tested & safe for contact lens wearers skinvigorating™ ingredients shea butter: moisturizes & conditions castor oil: moisturizes, nourishes & gives shine to lashes carnauba wax: helps lashes appear fuller always formulated without: parabens • mineral oil • phthalates • triclosan • gluten & more *Source: Circana, LLC, U.S. Prestige Beauty Total Measured Market, Makeup Mascara by Brand, Dollar & Unit Sales, January-December 2025 ***based on a consumer panel study of 36 subjects**based on a clinical study of 31 subjects