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what it is Meet the #1 mascara* - tartelette™ tubing mascara aka lash extensions in a tube! why we love it This viral mascara is like a cashmere wrap for your lashes! Infused with micro-tubing technology, it wraps each lash in lengthening "tubes" instead of weight them down with layers of pigment. It gives 24 hour flake-free, smudge-proof wear + sweatproof to last all day long (tip: perfect for mature & hooded eyes!). It also removes in tubes with warm water, no rubbing or scrubbing. Tubing mascara is clinically proven to lengthen, volumize & curl** lashes + the 360° lash extension comb separates, lifts & creates fanned-out definition. It's infused with shea butter, castor oil & plant waxes to help condition & lift lashes. Vegan, cruelty-free, ophthalmologist tested & safe for contact lens wearers. Looking for on-the-go? Shop travel-size. tartelette™ tested 24 hour flake-free, smudge-proof longwear sweatproof + waterproof 100% said this mascara made my lashes look fuller*** 100% saw longer, more volumized lashes** skinvigorating™ ingredients shea butter: moisturizes & conditions castor oil: moisturizes, nourishes & gives shine to lashes carnauba wax: helps lashes appear fuller shades black brown navy electric blue magenta emerald green always formulated without: parabens • mineral oil • phthalates • triclosan • gluten & more *Source: Circana, LLC, US Prestige Beauty Total Measured Market, Makeup Mascara by Product, Dollar & Unit Sales, July 2025 – June 2026***based on a consumer panel study of 36 subjects**based on a clinical study of 31 subjects
what it is Meet the #1 mascara* - tartelette™ tubing mascara aka lash extensions in a tube! why we love it This viral mascara is like a cashmere wrap for your lashes! Infused with micro-tubing technology, it wraps each lash in lengthening "tubes" instead of weight them down with layers of pigment. It gives 24 hour flake-free, smudge-proof wear + sweatproof to last all day long (tip: perfect for mature & hooded eyes!). It also removes in tubes with warm water, no rubbing or scrubbing. Tubing mascara is clinically proven to lengthen, volumize & curl** lashes + the 360° lash extension comb separates, lifts & creates fanned-out definition. It's infused with shea butter, castor oil & plant waxes to help condition & lift lashes. Vegan, cruelty-free, ophthalmologist tested & safe for contact lens wearers. Looking for on-the-go? Shop travel-size. tartelette™ tested 24 hour flake-free, smudge-proof longwear sweatproof + waterproof 100% said this mascara made my lashes look fuller*** 100% saw longer, more volumized lashes** skinvigorating™ ingredients shea butter: moisturizes & conditions castor oil: moisturizes, nourishes & gives shine to lashes carnauba wax: helps lashes appear fuller shades black brown navy electric blue magenta emerald green always formulated without: parabens • mineral oil • phthalates • triclosan • gluten & more *Source: Circana, LLC, US Prestige Beauty Total Measured Market, Makeup Mascara by Product, Dollar & Unit Sales, July 2025 – June 2026***based on a consumer panel study of 36 subjects**based on a clinical study of 31 subjects