What it is BRB Blonde Purple Conditioner is an intensely moisturizing toning conditioner that neutralizes brassy and yellow tones in blonde, silver, and highlighted hair while strengthening with bond-repair technology. Who it's for Blonde, platinum, silver, gray, balayage, and color-treated hair that needs brass control plus deep conditioning between salon visits. Key attributes Toning action: Purple pigments cancel brassiness; leaves hair cool-toned Nourishing formula: Coconut oil + shea butter; infused with HIx® Alpha Bond Multipliers to strengthen while toning Leaves hair: Soft, smooth, and color-safe How to use After shampooing, apply from mid-lengths to ends. Leave on 3–5 minutes for subtle toning, up to 10 minutes for deeper brass correction. Rinse thoroughly. Use 1–2 times per week or as needed. Pair with BRB Blonde Purple Shampoo for maximum toning and moisture.