Automated Intelligence helped us formulate the perfect primer. The data is in. Your skin loves a skincare-inspired base before you glam. Our lightweight blend of hyaluronic acid, plant-based collagen, and glycerin creates the perfect canvas for makeup, leaving skin feeling hydrated with a fresh, dewy-looking finish. Tone and prime your skin for the next step in your makeup routine while helping create a smooth base for makeup application. Wear it under makeup to help minimize the look of creasing and caking, or wear it alone for that glowy, off-duty vibe.