What it is: A smoothing shampoo that gently cleanses the scalp and tames frizz while protecting against humidity and static. Hair Texture: Straight, Wavy, Curly, and Coily Hair Type: Fine, Medium, and Thick Hair Concerns: - Dryness - Frizz - Straightening and Smoothing Key Benefits: - Gently cleanses the scalp and hydrates to reduce frizz - Helps protect hair from humidity and static - Leaves hair smooth and soft with an instant glossy shine Highlighted Ingredients: - Frizz-Calming Technology: Helps rebalance and smooth frizzy hair. - Panthenol and Hyaluronic Acid: Hydrate and support moisture retention. - Botanical Proteins and Seven Oil Blend: Nourish dry hair and improve smoothness with protein-rich care. Ingredient Callouts: Free of parabens, formaldehydes, and phthalates. It is also vegan. What Else You Need to Know: Powered by Frizz-Calming Technology, this shampoo hydrates hair and leaves it soft, sleek, and polished with a glossy shine. Fragrance Description: Blush Musk: Fruity floral musk with a creamy white floral nuance. Clinical Results: In an independent lab study, when used with Unove’s Frizz-Calming System (shampoo, conditioner, hair oil, and leave-in conditioner), after 1 use it’s clinically shown to: - Provide 72-hour frizz control, even in 80% humidity - Improve instant hair gloss In a consumer-perception study, when used with Unove’s Frizz-Calming System (shampoo, conditioner, hair oil, and leave-in conditioner), after 4 weeks: - 100% said their frizzy hair felt smooth and tamed In a consumer perception study: - 100% said their hair felt hydrated and moisturized - 100% said their hair felt thoroughly cleansed