A luxurious, frizz-fighting shampoo that gently cleanses, smooths, and strengthens hair for a softer, shinier, more manageable finish. The Virtue Smooth Shampoo is a nourishing, smoothing shampoo designed to tame frizz, soften rough hair texture, and enhance shine while gently cleansing the hair and scalp. Ideal for frizz-prone, wavy, and curly hair, this rich-lathering formula helps transform dry, unruly strands into smoother, silkier, healthier-looking hair without stripping away essential moisture. Powered by Virtue's patented Alpha Keratin 60ku®, a protein designed to replenish keratin lost through everyday damage, this advanced shampoo helps smooth rough hair cuticles, reduce friction between strands, and improve overall hair strength. A blend of Pink Pomelo, Phospholipids, and Gotu Kola provides additional nourishment while helping protect against humidity-induced frizz. With every wash, hair feels clean, soft, smooth, and more manageable, making this shampoo an essential first step in achieving a sleek, polished finish. Key Benefits Gently cleanses hair and scalp without stripping essential moisture Smooths frizz and flyaways for a sleeker appearance Helps strengthen damaged hair with Alpha Keratin 60ku® Helps smooth rough hair cuticles and reduce friction between strands Improves softness, shine, and manageability Helps protect against humidity-induced frizz Supports healthier-looking hair Helps maintain moisture for softer, silkier strands Suitable for daily use Color-safe formula Ideal for frizz-prone, wavy, and curly hair